Solving a Lack of Token Adoption

Consumer markets are evolving at breakneck speed. Brands are left chasing after the latest trends in an attempt to retain their supporters. By the time changes can be made in branding or marketing strategies, brands often find themselves left with a financial deficit and passed over by the wave they intended to ride.

Over the last decade, several companies have tried to integrate into Web 3.0 and the metaverse. Uniquely branded NFTs have become more prevalent, but the same can’t be said for extensively customizable and transferable assets. To date, numerous projects have stalled due to the intricacy and rapid evolution of the technology. For established brands, the setbacks can be even steeper.

The Gauss Ecosystem is designed specifically to help brands of all sizes enter the Web 3.0 space without the need for the in-house infrastructure currently required to launch a branded token.

The exact business model that Gauss is using hasn’t been attempted by others. Though a direct comparison isn’t applicable, the data from existing markets illustrates how much revenue is available to migrate towards the Gauss Ecosystem all while helping to attract mainstream consumers. The graphic below displays the current global and domestic markets for Cryptocurrency, Reward & Incentive Programs, and Advertising.

Figure 1: Current Global and Domestic Markets

Figure 1: Pie chart depicts the projected Global (G) and Domestic (D) markets for Crypto, Marketing and Ad Spends, and Incentive Programs.